Every business knows how important it is to have a website advertising their products or services. You could have the best website in the world but if you don’t get any visitors then it’s not helping your business. Google have recently announced that over 90% of their users will click on one of the first three entries on their results page.

Do you think your business would benefit from having more visitors to your website? Getting the right visitors is just as important as getting more visitors; if you sell cars you probably don’t want people searching for televisions coming to your site.

By optimising your site using recommended techniques from the search engines like Google your site will climb up the ranking for your keyword(s). Unlike some SEO companies out there we only uses search engine friendly optimisation which will provide your site with a good foundation to rank well on all search engines for a long time. The important starting block for SEO is creating your keywords. Think of keywords as what you would expect your customers will type in search engines to find your site. For example if you sell garden furniture would customers type in furniture or garden furniture? As the web gets bigger and more competitive searches are getting more specific; getting results for garden furniture from shops in Newcastle might not be ideal if you live in London. Therefore searches are getting longer and this is important when creating your list of keywords; ‘garden furniture in Reading’ or ‘garden furniture with free delivery’ are two examples.

Knowing how many times a keyword is entered in each month and how competitive they are would also help with your selection, we have all the tools and experience to help you to select the right keywords for your business.

Creating keywords is only a small part of SEO, if you would like to know more about SEO and how we can help your website please get in touch.